B2B Side Events ·Cologne & Germany

    The real deals happen after the fair closes.

    Turn your trade fair leads into closed deals with private client dinners, rooftop mixers, and executive networking events outside the exhibition hall — 100% planned, booked, and run on-site by SalHub.

    Proposal turnaround
    48h

    Proposal turnaround

    Vetted venues
    25+

    Vetted venues

    Point of contact
    1

    Point of contact

    Upfront agency fee
    €0

    Upfront agency fee

    One partner, start to finish

    You bring the people.
    We make the event happen.

    Tell us the fair, guest count, and your objective. SalHub curates the venue, coordinates every vendor, and manages the entire evening on-site.

    48h Your first proposal

    A tailored concept, venue shortlist, and transparent indicative budget in two business days.

    Single point of accountability

    Venue, catering, AV tech, invitations, and on-site production — managed seamlessly as one event.

    Professionals sharing a private business dinner in Cologne

    The outcome

    A room full of the right people

    With nothing left for you to coordinate.

    From brief to hosted

    One clear process

    No supplier chasing.

    How it works

    Four steps. One effortless evening.

    We keep decisions simple and take full ownership of operational execution.

    1. 01

      Tell us what you need

      Trade fair, format, headcount, rough budget. That's all we need to get started.

    2. 02

      Proposal in 48 hours

      A curated venue shortlist and event concept, tailored to your business objectives.

    3. 03

      We handle logistics

      Venue booking, catering, AV, invitations — all coordinated through one dedicated manager.

    4. 04

      You host, we stay on-site

      A SalHub team member is physically present the whole evening. You focus 100% on your VIP guests.

    Event formats

    Choose the room that fits the relationship.

    From focused client dinners to high-energy community mixers, every format is built around your objective.

    Professionals sharing a private business dinner in Cologne

    Private Client Dinner

    10–30

    Intimate reserved dining — the highest-converting format for closing key deals and deepening relationships with high-value accounts.

    Business guests networking on a terrace overlooking Cologne

    Networking Mixer

    30–100

    Standing cocktail format. Ideal for brand visibility, community building, or engaging prospects across the exhibition.

    Guests discussing products in a modern gallery space

    Product Showcase

    15–50

    Invite prospects to see your product in a focused, private gallery setting — no booth noise, no trade fair distractions.

    Business guests at a morning breakfast briefing with a view of Cologne

    Breakfast Briefing

    10–40

    An exclusive morning session before the fair opens — perfect for strategic partner announcements and industry roundtables.

    Two professionals meeting in a VIP hospitality lounge

    VIP Lounge

    Drop-in

    A private hospitality suite near the fairground for 1:1 meetings and VIP client time throughout the full event.

    Guests at a branded evening experience event in Cologne

    Brand Experience

    20–80

    A curated evening tied to your brand identity — themed venue, personalised details, and content-worthy moments.

    No coordination overhead for your team

    Everything behind a successful event.

    One team takes responsibility from the first venue call to the final guest leaving.

    Venue Sourcing & Booking

    Curated shortlist within 48h, proximity to fair guaranteed, contract and deposit management.

    Catering Coordination

    Menu design and tasting, dietary requirements handled, staff and service included.

    Guest Management

    Branded invite design, RSVP tracking and reminders, guest list and check-in on the night.

    AV & Tech Setup

    Screens, microphones, branded backdrops and lighting — set up and tested before guests arrive.

    Photo & Video

    Event photographer, optional recap video, edited files within 5 business days for LinkedIn and marketing.

    On-Site Management

    Day-of coordination, vendor management on-site, and a post-event debrief report from SalHub.

    Close to the fair · 10–250 guests

    The right setting, already within reach.

    We match your format, guest list, and fair location with vetted spaces across Cologne and Germany’s main trade-fair cities.

    Private Dining

    Restaurant Private Rooms

    10–40 guests

    Cocktail / Mixer

    Event Lofts & Rooftops

    40–150 guests

    Showcase

    Gallery & Studio Spaces

    20–80 guests

    Full Buyout

    Exclusive Bar & Club Venues

    80–250 guests

    Why SalHub

    Built for exhibitors who value their time.

    We replace fragmented supplier management with one accountable event partner.

    48h

    Proposal turnaround

    Full venue shortlist and concept within two business days of your enquiry.

    1

    Point of contact

    One person manages every vendor — venue, catering, AV, photographer. No coordination on your side.

    25+

    Vetted venues

    Pre-visited spaces across Cologne and 10 other German cities — no surprises on the day.

    €0

    No upfront agency fee

    You pay for the event. SalHub’s service fee is included — no retainer, no hidden charges.

    Get in touch

    Tell us about your event.

    Fill in the form and we’ll get back to you within 48 hours with a tailored proposal — venue options, concept, and an indicative budget.

    Pick your fair

    contact@salhub.com·salhub.com

    FAQ

    Common questions.

    How far in advance should I book?

    We recommend reaching out 4 to 8 weeks before the trade fair starts to ensure prime venue selection and optimal reservation slots. However, our 48-hour turnaround allows us to accommodate fast-turnaround requests depending on local city availability.

    What is the typical budget for a side event?

    Budgets vary based on format and headcount. Intimate private dinners typically range from €150–€300 per head, while larger cocktail mixers or buyout lofts are priced around venue rental, catering tier, and AV requirements. We present clear, all-inclusive budget breakdowns upfront.

    Do I need to already have a guest list?

    No. You only need a rough target guest count to get started. We design branded invitations and handle RSVP tracking so you can build out your guest list seamlessly as the trade fair approaches.

    Which cities do you cover?

    Our core hub is Cologne (Köln), and we operate across Germany's top exhibition cities: Frankfurt, Munich, Düsseldorf, Berlin, Hamburg, Hanover, Stuttgart, Nuremberg, Essen and Leipzig.

    Is SalHub a venue or an agency?

    SalHub is a specialized B2B event partner. We maintain a proprietary portfolio of 25+ vetted venues and handle all supplier coordination, catering, tech, and on-site event management under a single accountable contract.

    What does SalHub charge for its service?

    We charge €0 upfront agency retainers. SalHub's management and coordination fees are transparently integrated into the overall event quote, ensuring complete clarity without hidden operational costs.